It’s the 15th year of Satoshi Nakamoto’s release of the Bitcoin whitepaper, Now we have 2023. Web3 remains a niche celebration rather than a mainstream value discovery feast. Web3 mass adoption continues to pose challenges that the entire industry is actively contemplating, striving to overcome, and continuously exploring.
What are the challenges hindering Web3 mass adoption?
Web3 means high barriers, particularly through encrypted wallets as the exclusive entry point and sole identity identifier. While many DApps may not require wallet interaction during usage, they still necessitate user login with an encrypted wallet. Consequently, users without wallets are unable to access the majority of DApps. This dependence on wallets restricts Web3 adoption, constituting a significant obstacle for new users.
For newcomers, learning how to use and manage wallets can be a complex and challenging process. Additionally, wallet security is of utmost importance, as the loss of private keys can lead to theft of encrypted assets. To address this concern, abstract accounts and MPC wallets are actively exploring simpler and more secure solutions to lower the barriers of Web3.
Furthermore, Web3 is an ecosystem comprised of numerous blockchains, yet their interoperability remains limited. Assets, social networks, communications, and identities may be dispersed across different chains, impeding the development of social networks. This limitation results in a partial deficiency in social capabilities, which is pivotal for explosive growth. Although blockchain technology can record significant amounts of on-chain data, it is not suitable for all data types. Certain data, such as personal communications, social networks, and physical events, must be stored off-chain. Currently, recorded on-chain behavior represents only a fraction of global activities, with the majority of on-chain content heavily focused on speculation, trading, finance, and technical aspects, lacking universality. This discrepancy poses challenges to the widespread adoption of Web3, as it inhibits users from fully recording and managing their identities and social networks within the Web3 ecosystem.
To address the challenge of mass adoption, we have developed MID.
What is MID?
MID is a decentralized identity protocol developed by ManesLAB and serves as the foundational product within the ManesLAB ecosystem.
The current version of MID enables users to bind and aggregate multi-chain wallet addresses under a unified name, along with mainstream social media accounts. This serves as the initial step for users to construct their personalized social relationship network. Additionally, MID functions as a login module, bridging data silos across various websites and applications.
Less restriction, more functionality.
Regarding login options, users can choose to sign in using a connected wallet for Web3 wallet signature login or opt for traditional methods such as email registration and login. This approach caters to both Web2 and Web3 users, providing a seamless user experience with exceptionally low entry barriers. It effectively meets the diverse requirements of users in multi-chain usage scenarios, including asset queries, display, invocation, permission services, and identity authentication.
Fat protocol, thin application.
As the foundational layer of the ManesLAB ecosystem, MID supports the rapid growth of the entire ecosystem and facilitates efficient collaboration among ecosystem applications. Leveraging MID, ManesLAB will offer diverse resources to ecosystem partners and redistribute the potential captured by the protocol, fostering a positive cycle of rapid ecosystem development.
Small entry, big future.
In terms of feature iteration, the current version of MID has taken significant strides in addressing user needs related to security, information privacy, identity authentication, asset identification, user profiling, customer relationship management, brand marketing, and more. It caters to both To C and To B requirements, striving to establish a lower-cost, highly efficient, secure, and positively correlated identity data network. Moving forward, MID will progressively expand its reach through web applications, mobile applications, smart interactive applications, and other interfaces. It will leverage the strengths of blockchaintechnology and underlying application protocols in terms of immediacy, embedment, and scalability. The goal is to provide seamless, traceable, and convenient O2O (Online to Offline) services with smooth user experience, evidential certification, and efficient operations. MID aims to guide the deep integration of the Web2 and Web3 ecosystems.
Short path, long term
Web3 Mass Adoption has a long way to go, but MID hopes to add a long-term foundation for Web3 building through this shortest path of continuous development and exploration, helping more individuals, organizations, and brands play their unique strengths, integrate into the Web3 diversified ecology, protect their own assets, and find the next growth point for multi-disciplinary development.
Starting from applications, thriving as a protocol.
As an evolving and improving foundational protocol, MID’s short-term goal is to guide millions of Web2 users into the corresponding Web3 ecosystem service system. Its long-term goal is to lead billions of Web2 users to fully embrace the benefits of the Web3 ecosystem. Ultimately, MID aspires to become one of the most mature and essential infrastructure applications in the Web3 field.
Through MID, we aim to lower the barriers of Web3 adoption, enhance interoperability between on-chain and off-chain behaviors, and promote the adoption of Web3 as a complete, useful, open, and inclusive ecosystem.
在中本聪发布《比特币白皮书》的第15个年头的 2023 年， Web3 仍然是一小部分人的狂欢，而非主流世界的价值发现盛宴。Web3 Mass Adoption仍然是整个行业在思考、尝试突破、不断探索的难题。
Web3 Mass Adoption 到底难在哪里？
Web3门槛高，这个门槛体现在加密钱包目前是唯一入口、唯一的身份标识。很多DApp尽管在使用时不需要进行钱包交互，但仍然需要用户使用加密钱包进行登录。因此，如果用户没有钱包，他们将无法使用大多数dapp。这种依赖于钱包的生态系统可能会限制Web3的采用，因为它对新用户来说是一个巨大的障碍。
对于新手来说，学习如何使用钱包或者管理钱包资产可能会是一个相当复杂和困难的过程。此外，钱包的安全性也是一个重要问题，因为一旦用户失去了他们的私钥，他们的加密资产就可能会被盗。为了解决这个问题，抽象账户和MPC钱包也正在尝试探索更简单、更安全的解决方案，以降低Web3的门槛。
除此之外，Web3是一个由众多区块链组成的生态系统。然而，这些链之间的互操作性非常差。他们的资产、社交网络、通讯、身份等等可能分布在不同的链上 ，这会阻碍社交网络的发展，这也就意味着社交能力的部分缺失，而社交是爆发式增长的关键。
虽然区块链技术可以记录在链上发生的大量数据，但它们并不适用于所有类型的数据。许多类型的数据必须在链下存储，例如个人交流、社交网络、物理事件等。而目前能被记录上链的行为，与整个世界的所有行为相比不过是冰山一角，而且目前链上能记录的大部分内容都是和炒作、交易、金融、技术强相关，不具有普适性。而这种差异也造成了Web3大规模采用的困难，因为它使得用户在Web3中无法完整地记录和管理他们的身份和社交网络。
为了解决 Mass Adoption，我们决定做 MID。
MID 是什么？
MID是一个由ManesLAB 开发的去中心化身份协议，是ManesLAB 生态最底层产品。
目前版本的MID提供了绑定归集名下的多链钱包地址及主流社交媒体账号的功能，是用户构筑属于自己的社交关系图谱的第一步。同时，MID也可作为登录模块，将各个网站、应用的数据孤岛打通。
少限制，多功能
登录选择方面，用户既可通过已绑定钱包进行 Web3 钱包签名登录，也可以通过邮箱等传统方式注册登陆，面向 Web2 & Web3 全量用户，操作体验顺滑，使用门槛极低，有效满足用户基于多链使用场景的资产查询、资产展示、资产调用、权限服务以及身份认证等多重需求。
胖协议，瘦应用
作为ManesLAB生态的最底层，MID将为整个生态的增速发展与生态内应用高效协同提供支持。基于MID，ManesLAB将为生态伙伴提供各类资源支持，并将协议捕获的势能反哺给所有生态伙伴，形成生态快速发展的正向循环。
小切口，大未来
功能迭代方面，目前 MID 已经在满足用户安全、信息隐私、身份认证、资产识别、用户画像、客户关系管理、品牌市场营销等方面迈出坚实一步，满足 To C、 To B 的双向需求，着力建设一个更为低成本、高效率、强安全、正相关的身份数据网络。未来，MID 还将通过网页应用、移动应用、智能交互应用等多个端口，逐渐覆盖更多重场景，发挥区块链技术与底层应用型协议的强即时性、强嵌入性、强扩展性优势，为更多的 Web2 & Web3 用户提供顺滑无感、溯源存证、便捷高效的 O2O （Online to Offiline）服务，引导 Web2 & Web3 生态深度融合。
短路径，长周期
Web3 Mass Adoption 任重道远，但 MID 希望通过这一最短路径不断地发展与探索为 Web3 building 增添一份长期的基底性力量，助力更多个体、组织、品牌发挥自身独特优势，融入 Web3 多元化生态，保护自身资产安全，寻找多领域发展的下一个增长点。
始于应用，成于协议
作为不断发展完善的底层协议，MID 的短期目标着眼于引导百万 Web2 用户进入 Web3 对应生态服务体系，长期目标则立志带领十亿 Web2 用户深度享受 Web3 生态红利，成为 Web3 领域最为成熟的底层基础设施建设应用之一。
通过MID，我们希望能够降低Web3的门槛，增强链上和链下行为之间的互操作性。这将有助于促进Web3的采用，并使其成为一个更加完整、更加有用、更加开放和包容的生态系统。
