Intro
As we find ourselves in the third decade of the 21st century, a time ripe with technological innovation and cultural transformation, the stage is set for a trendsetter to take the lead. We, CutUp, perfectly epitomize this role. So here we stand, raising our voices, inviting you, our contemporaries, to join us as we navigate the impending wave of change.
Not to chase trends, but to lead.
As Steve Jobs once said: “Great art stretches the taste, it doesn’t follow tastes.”
We, CutUp, as a burgeoning brand, don’t aspire to simply be part of the crowd. Our ambition lies in becoming a standard-bearer for Web3 culture as a native brand, carving out fresh paths in this emerging epoch.
Through the lens of design, CutUp aims to inspire a new way of seeing — a perspective ingrained with the principles of data value, self-sovereignty, and individual expression. Our goal is to encourage people to tap into their dormant potential and creativity, fostering self-redefinition in alignment with these values.
Originating from Symbols, Transcending beyond Symbols
In the worldview of CutUp, our symbol extends beyond just a brand identifier — it represents our steadfast position at the leading edge of current trends, embodying our advocacy for Web3 culture.
We firmly believe that every individual navigating today’s dynamic currents should harbor their own distinct cultural symbols and ideas. With this in mind, CutUp is committed to bringing these abstract elements into palpable reality through our designs.”
CutUp Series Drop
Our exclusive product line under the CutUp banner is designed to showcase and propagate Web3 culture, utilizing specific mediums to extend our reach across a diverse audience.
As we navigate the Web3 era, qualities such as independence, autonomy, freedom, and decentralization are integral to each individual’s identity. We firmly believe that everyone should have the autonomy to define these characteristics for themselves, celebrating their unique interpretation in a gender-neutral context.
Cutup Crossover Drop
Collaborating with numerous IP brands both from web2 & web3 worlds alike allows us to gather more consensus and become a bridge between these two worlds.
CutUp is committed to integrating Web3 cultural elements with other IP brands, creating a more diverse and three-dimensional cultural image. This will allow users to showcase their personalities, attitudes, and underlying cultural values in various scenarios.
CutUp Customization Drop
By partnering with a diverse array of IP brands from both the Web2 and Web3 spheres, we strive to foster a collective consensus and serve as a connective link between these two realms.
CutUp is dedicated to fusing Web3 cultural facets with various IP brands, cultivating a multifaceted and vivid cultural persona. This integration enables users to express their unique personalities, attitudes, and intrinsic cultural values across diverse contexts.
CutUp Co-Creation Eco
ManesLAB — CutUp’s parent company — is driven by Web3 culture and the creator economy and is focused on leveraging blockchain technology to create the next paradigm shift in Web3 culture and the creator economy and drive mass adoption of Web3. Buoyed by the resources of its parent company, CutUp is committed to pioneering ways to establish a potent brand culture vanguard.
We are firm believers in the boundless potential of open-minded ecosystems to deliver superior value and enduring impact. Our goal is to collaborate with global consumers, creators, designers, artists, and more, forging our distinct wave of cultural trends.
Embrace Consumption, Revel in Participation
As forerunners in the emergence of Web3 culture, CutUp’s mission centers around amplifying its essence while leading its progression into mainstream recognition. As culture becomes an integral part of people’s lives both online and offline, we see Web3 as fertile ground for cultivating new forms of cultural expression.
Every purchase under the CutUp banner will be preserved on-chain in the form of an NFT, each embedded with specific data. For brands like ours, these innovative tokens serve as markers of loyalty, simplifying the identification of dedicated fans and enabling us to establish enduring relationships with precision, thereby enhancing the value of our interactions with customers.
Furthermore, CutUp is committed to collaborating with artists worldwide to create unique receipt NFTs. This initiative enriches content dimensions, helps elevate artists’ visibility, and broadens possibilities for creators, brands, and consumers.
Our team members and partners, hailing from diverse cultural backgrounds worldwide, provide a robust foundation for CutUp’s global growth. This allows CutUp to explore new ideas unconfined by traditional norms. As we boldly navigate the cultural landscape, we believe that CutUp, as a pioneer of Web3 culture, will chart the trail forward with its core values and beliefs.
「Cut a figure.」
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引言
站在二十一世纪的第三个十年，身处技术革新与文化思潮激昂荡漾的现时，时代呼唤着一个潮流文化造势者的诞生。
CutUp ，正是这一角色的最佳扮演者。
因此，我们在这里发声、行文，呼唤我们的同道者一起奔赴下一个汹涌而来的时代巨浪。
不要追逐潮流，要引领潮流
乔布斯曾说：「伟大的艺术品不必追随潮流，它本身就能引领潮流。」
作为一个新兴品牌，CutUp 无意做一个追随者，而是要作为 Web3 原生品牌来传播 Web3 文化，成为新时代的造浪者。
CutUp 希望通过设计让更多人以数据价值、自我主权、个性表达的视角，重新认识和定义自己以及周遭的整个世界，释放自己内心潜藏的无尽能量，解放创造力。
始于符号，超越符号
在 CutUp 的世界里，这个符号不仅仅代表着一个品牌，更是一种文化潮流引领者的象征，一个 Web3 文化代言人的形象。
我们相信，每一个身处时代巨浪中的个体都应该拥有属于自己的文化符号和观念，而 CutUp 则会将这些无形事物予以具象化呈现。
CutUp 独立企划
CutUp Series Drop 是 CutUp 品牌的独立系列产品，核心主题是对于 Web3 文化及精神的展现、诠释以及扩展，并将其放到特定载体之中，使之得以在更广阔的世界中得到延展。
独立自主、自由信仰、去中心化等精神是每个 Web3 时代的个体都具备或追求的，而 Web3 时代的每个个体都理应享有这些精神的定义权和所有权。
CutUp 联乘企划
CutUp 将会和众多 Web3 及 Web2 IP、品牌进行联名合作，凝聚更多 Web3 共识，成为 Web2 品牌前往 Web3 世界的桥梁。
CutUp 致力于将 Web3 文化因子与其他 IP、品牌相融合，打造更加多元、立体的文化形象，让更多用户可以在更多场景中展示自己的个性、态度以及背后的文化观念。
CutUp 定制企划
CutUp 将会为消费者提供定制化服务，消费者们将能够通过绑定MID账号来进行专属于自己的「文化符号定义」。
在虚拟世界中，你的 NFT 是你的头像、数字化身，而在现实世界中，你可以将它穿在身上，在人群中更直接宣扬、表达你所认同并热爱的文化。你独一无二的 NFT、独一无二的个人印记、独一无二的品味和喜好，都将通过这种定制服务得到最大限度的满足。
CutUp 生态共创
CutUp 的母公司 ManesLAB 由 Web3 文化及创作者经济驱动，专注于利用区块链技术来创造 Web3 文化和创造者经济的下一个范式转变并推动 Web3 的大规模采用。背靠母公司的资源支持，CutUp 将持续探索打造一个具有更强生命力的文化潮流品牌。
我们相信，只有一个保持无限开放性和可能性的生态系统，才可以带来更大的价值和更长久的生命力。我们将与来自全球的消费者、创作者、设计师、艺术家等，一起打造属于我们每个人的文化浪潮。
以消费之名，享受参与其中的快乐
作为 Web3 文化潮流的造浪者，CutUp 的使命是传播 Web3 文化观念，引领文化潮流。在这个时代，文化已经成为了人们现实世界和虚拟空间之中不可或缺的一部分，而 Web3 则是文化发展的最佳土壤。CutUp 将会始终坚持自己的理念，推动 Web3 文化的发展和传播，促进 Web2 生态与 Web3 潮流在文化层面的交叉融合。
CutUp 的所有购物小票都将以包含特定数据信息的 NFT 形式上链存储。对于品牌方而言，借助这一载体可以通过链上行为轨迹轻松识别自己的忠实粉丝，更加垂直精准地与其建立长久联系，并为其赋予更多权益，深化联系价值；而对于消费者们来说，这些NFT则相当于「忠诚度证明」，帮助消费者获得未来潜在的福利与权益，让品牌与个体之间的联系更加紧密。
CutUp 还将与来自世界各地的艺术家联名创作特殊款数字小票，丰富内容元素的同时帮助艺术家获得更多关注，为创作者、品牌方、消费者创造更多可能性。
除此之外，CutUp 还将探索更多 Web3 玩法的融合，让消费者不仅是消费者，更能成为品牌的见证者与参与者。
CutUp 的团队与合作方来自世界各地，多元文化背景下的底蕴为 CutUp 的全球发展奠定基础，支撑着 CutUp 进行探索与尝试，任何突破定式的想法都有机会以不一样的形式呈现。我们所追求的是在潮流文化中不断探索的勇气，我们相信 CutUp 作为承载新时代文化的造浪者，将会带着 Web3 文化与观念踏浪前行。
「Cut a figure.」
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